Disclosures and editorial policy

Financial interests and connections

High Street has a financial interest in one software product we recommend: PostWharf, a social media scheduling tool. If you buy it, we benefit.

We are also connected to Cituna, the AI visibility tool we use for client work: High Street's team also works on Cituna. Several of our AI visibility guides name it as our pick.

We recommend both because we use them in our own work and think they fit the jobs we describe. But you should read our recommendations knowing we are not neutral about either. That is the point of this page.

How we handle that on the page

• Said next to the recommendation. Any page that recommends or ranks PostWharf says so in one short line beside the first recommendation, with a link here. Guides that name Cituna as our pick carry the same line from 29 September 2026; for guides published before then, this page is the disclosure.
• Never called independent. We don't describe those pages as neutral, unbiased or independent reviews.
• Criteria stated up front. Where a tool is our pick, the page says what we ranked on. PostWharf has to win on those criteria. Where Cituna is placed as our pick because it's the tool we use, rather than on the page's tests, the page says so.
• Weaknesses included. Every tool we list, including PostWharf and Cituna, gets a plain note on where it falls short and who should choose something else.
• Rival facts from the rival. Prices and features for other tools come from each vendor's own website, with the date we read them. If a vendor doesn't publish something, we say so rather than guess.

Paid placements

No vendor has paid for a place in any of our articles. If that ever changes, the placement will be labelled as paid where it appears.

How our research is measured

Our research reports state the method, the dates, the engines and the question sets behind every figure. Some of the sites we measure are ones we have full measurement access to; we anonymise them. We publish results that don't flatter anyone, and we state each study's limits alongside its findings.

AI assistance

Some of our guides are drafted with AI assistance from our own research and the sources linked on the page. A person on our team reviews every page before it's published, and we check facts against the linked sources.

Corrections

If something on this site is wrong or out of date, email hello@highstreetagency.com. We'll fix it and note what changed on the page. Vendors can ask us to correct facts about their own products the same way.