Before you pay for more engines, find out whether they answer differently about you. Get a free visibility check and we'll run your buyer questions across the engines and show you where you're named and where a rival is.
What Otterly Lite includes, and what it doesn't
From Otterly's pricing page, read on 25 September 2026, Lite costs $29 a month, or $25 a month billed annually. It includes 15 prompts tracked daily on four engines (ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot), unlimited team members and one workspace.
Everything else is extra or on a bigger plan:
- Engines as add-ons. On Lite, Gemini is $9 a month, Google AI Mode $9 and Claude $29. Grok isn't offered at all.
- No Search Console. The page doesn't list it. Standard and above get a Google Looker Studio connector.
- API and MCP from Standard. Standard is $189 a month and includes 2,000 API requests and 2,000 MCP requests.
- No extra prompts on Lite. The 100-prompt pack ($99 a month) is for Standard and Premium only.
So a Lite user who needs Claude, Gemini and AI Mode pays $76 a month, or $786 a year on annual billing ($300 for Lite, $300 for Claude, $93 each for Gemini and AI Mode). Add the API and it's Standard plus the same three add-ons: $416 a month ($189 + $109 + $59 + $59).
Who should stay on Otterly
- Your buyers use Copilot. Every Otterly plan includes it. Cituna and SE Visible don't track it.
- You need one extra engine, not three. Lite with Gemini, or Lite with AI Mode, is $38 a month: a dollar under Cituna's Starter, with Copilot and 15 prompts kept. The sums only turn against Otterly once you need Claude (Lite plus Claude alone is $58) or both Google add-ons ($47).
- A big team on a small budget. Unlimited team members on every plan, Lite included. Cituna's pricing page doesn't mention seats.
- The four included engines are enough. At $29 ($25 billed annually), Lite is cheaper than every paid plan on this page except Rankscale's $20 Essentials. Our comparison of AI visibility tools covers the wider field.
If you run several brands or clients. Lite includes one workspace; Standard ($189) and Premium ($489) include unlimited workspaces, and Otterly offers an agency partner programme on those two plans. On the alternatives below, Cituna's Pro covers three brands for $119 and Max ten for $399, Rankscale's $99 Pro has ten brand dashboards, SE Visible's $99 Basic has three projects, and Peec AI and LLM Pulse start at one project, with extra LLM Pulse projects at €50 a month each.
If your buyers ask in Arabic. None of the seven mentions Arabic on the pages we read. SE Visible lists five languages (English, French, German, Dutch and Spanish), Cituna's pricing page claims support for more than fifty languages without listing them, Rankscale lists all regions on every plan, and Peec AI's multi-country tracking starts on Advanced at $495. Ask for a trial on your own Arabic prompts before paying.
The same setup, priced seven other ways
The setup: ChatGPT, Perplexity and Google AI Overviews (three of the four engines Lite includes; Copilot is left out, see Ahrefs below) plus Claude, Gemini and Google AI Mode. Published prices only, monthly billing.
| Option | For the six engines | Prompts | Gaps | Brands or projects | API / MCP |
|---|---|---|---|---|---|
| Otterly Lite + Claude, Gemini, AI Mode | $76 $29 + $29 + $9 + $9 | 15 | No Grok; Search Console not listed | 1 workspace | From Standard, $189 |
| 1. Cituna Starter | $39 | 10 | No Copilot | 1 brand | API + MCP (read) |
| 2. Ahrefs Brand Radar custom prompts | $50 | About 6 a day* | Grok not named | Not stated | Not stated for Brand Radar |
| 3. Rankscale Pro | $99 paid in credits | About 13 a day at most** | AI Overviews' credit rate not shown | 10 brand dashboards | REST API from Growth, $385 |
| 4. SE Visible Basic | $99 for five; no Claude yet | 200 | No Claude, Copilot or Grok | 3 projects | API exists; tier not stated |
| 5. Peec AI Starter | $155 for five: $95 + two $30 models | 50 | Claude and Grok Enterprise-only | 1 project | API Enterprise-only |
| 6. LLM Pulse Starter daily | €144 €79 daily Starter + €65 Claude | 50 | No Copilot or Grok without more add-ons | 1 project | MCP on every plan; API from Scale |
| 7. AthenaHQ Starter | $295 | 3,600 credits | None; adds Copilot and Grok | Not stated | API add-on, price not published |
How we ranked them
We ordered the seven by one number: the published monthly price of as much of the six-engine setup as each tool covers, on monthly billing and daily tracking. Where a price is in euros, we converted it at the rate on the vendor's own currency table. Where two prices tie, the tool that covers more of the six goes first, which puts Rankscale above SE Visible. A tool only made the list if its own page publishes a price and names the engines it tracks; the ones that don't are under "Left off on purpose". We didn't test answer accuracy, so this is a price-and-coverage ranking, not a quality score. Cituna ranks first because it has the lowest price on that test, not because of our stake in it, and its weaknesses are listed like everyone else's.
Seven alternatives for a small budget
In price order: Cituna $39 (all six), Ahrefs Brand Radar $50 (all six), Rankscale $99 (all six, in credits), SE Visible $99 (five), Peec AI $155 (five), LLM Pulse €144, about $173 at its own €49 = $59 rate (all six, Claude as an add-on), and AthenaHQ $295 (all six). AthenaHQ's free plan is the cheapest way to try, but its paid plan is the most expensive route to the full setup.
1. Cituna: the six-engine setup for $39, plus Grok
Best for: a single business that wants Claude, Gemini and AI Mode without add-ons.
Starter $39/month · Pro $119 · Max $399 · 3-day trial, card required
Why it's first: it's the lowest published price that covers ChatGPT, Perplexity, AI Overviews, Gemini, AI Mode and Claude with no add-ons, $37 a month less than Otterly Lite with the three add-ons. It also includes Grok, which Otterly doesn't offer, Search Console on every plan, white-label reports on every plan, and API and MCP read access on Starter rather than from $189. For agencies, Pro covers three brands and Max ten.
Where it's weaker: 10 prompts against Lite's 15, so if you use all 15 today you'd need Pro at $119 for 30. No Copilot. The pricing page doesn't mention seats, where Otterly lists unlimited team members. The trial is three days and needs a card, competitor tracking starts on Pro, and self-serve plans bill monthly only, with annual terms kept for Enterprise. If you're not sure which prompts to track, get a free visibility check first. cituna.com/pricing
2. Ahrefs Brand Radar: the six engines and Copilot, from $50
Best for: teams that already pay for Ahrefs and want Copilot kept.
Custom prompts from $50/month · a small quota inside paid Ahrefs plans
Custom prompts cover AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot and Claude, which makes this the cheapest published way to add Claude, Gemini and AI Mode without giving up Copilot. If you already pay for Ahrefs, some custom prompts are included, though Lite's quota (150 checks a month) covers only five prompts on one engine. Weaker: it bills in checks, not prompts, and Claude uses eight checks per update, so the $50 package stretches to about six daily prompts across the six engines (five if you add Copilot). Grok isn't named, and the Brand Radar page doesn't say whether custom-prompt data reaches Ahrefs' API. ahrefs.com/brand-radar
3. Rankscale: ten brand dashboards on one $99 plan
Best for: an agency that wants several client brands on one entry-level plan.
Essentials $20 · Pro $99 · Growth $385 · Enterprise $780 a month
Rankscale bills in credits rather than prompts: Pro includes 1,200 a month, and its calculator charges 0.25 credits a run for ChatGPT, Perplexity, Gemini and AI Mode and 2 for Claude, with AI Overviews, Grok and Copilot tracked through what it calls GUI engines. Pro has ten brand dashboards, all regions, a 7-day free trial and a 15% discount on yearly billing. Weaker: Claude costs eight times the other engines, so six-engine daily tracking fits at most about 13 prompts on Pro, shared across all your brands, the calculator doesn't show AI Overviews' credit rate, and the REST API and white-label options start on Growth at $385. rankscale.ai/pricing
4. SE Visible: 200 prompts with Gemini and AI Mode
Best for: tracking many prompts on five engines, if Claude can wait.
Basic $99/month ($79 billed annually) · Core $189 · 10-day free trial
If Lite's prompt cap bothers you as much as its engines, Basic gives 200 prompts on ChatGPT, Gemini, AI Mode, Perplexity and AI Overviews across three projects, with unlimited users. Lite can't add prompts at all. Weaker: SE Visible says Claude "will be added soon", so not today; there's no Copilot or Grok; it lists five tracking languages; and the plan that includes its API isn't stated. visible.seranking.com
5. Peec AI: pick your engines, keep unlimited users
Best for: teams that want to choose exactly which engines they pay for.
Starter $95 · Pro $245 · Advanced $495 a month
Starter includes 50 daily prompts, unlimited users and three models you choose from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI. Each extra model is $30 a month on Starter, Perplexity included, so five of the six engines cost $155. Weaker: Claude and Grok are listed for Enterprise only, API access is Enterprise-only, multi-country tracking starts on Advanced, and Search Console isn't listed. peec.ai/pricing
6. LLM Pulse: all six engines for €74 a month, if weekly will do
Best for: a team that's happy with weekly numbers and wants MCP on the entry plan.
Starter €49/month weekly (about $59), €79 daily · Growth €99 weekly · Scale €299 weekly
Starter tracks 50 prompts in one project on ChatGPT, Perplexity, Google AI Mode, Google AI Overviews and Gemini, with an MCP server and unlimited team members on every plan. Other models are paid add-ons priced per plan on its AI model add-on page: Claude is €25 a month on Starter with weekly tracking and €65 with daily tracking, so the six-engine setup costs €74 a month weekly or €144 daily. Weaker: on daily tracking Claude almost doubles the Starter price, and at about $173 the six engines cost more than four times Cituna's Starter; Copilot and Grok are further add-ons; the API and Looker Studio connector start on Scale; the free trial covers weekly plans only and needs a payment method; and prices are set in euros. llmpulse.ai/pricing
7. AthenaHQ: try Gemini for free before paying anyone
Best for: checking for free whether Gemini answers differently about you.
Free plan · Starter $295/month (17% off billed annually)
The free Essential plan includes 300 credits on ChatGPT, Perplexity, AI Overviews, Gemini and Copilot, with unlimited members. It's the cheapest way to see whether Gemini's answers about your business differ enough from ChatGPT's to be worth paying for. Weaker: Claude and AI Mode start on Starter at $295, far past this budget; one credit is one AI response, so 300 goes quickly; and API access is a Starter add-on whose price isn't published. athenahq.ai/plans
Left off on purpose
Scrunch's Core plan ($250 a month for 125 prompts, one brand workspace and five user licences) tracks ChatGPT, Perplexity, AI Overviews and Copilot; Claude, Gemini and AI Mode are on its custom plan, so it can't price this setup. Semrush's AI Visibility Toolkit is $99 a month for 25 tracked prompts, according to its help centre, and each extra user on the account is another $99 licence, but it names only Google AI Mode and ChatGPT as examples of the platforms it tracks, so we couldn't price the same setup there. SE Ranking's Core plan ($129 a month, $103.20 billed annually) is over this budget but includes API credits and MCP access, if the API is why you'd move to Otterly Standard. And if you were weighing up an enterprise tool instead, our Profound alternatives guide covers what happened to its published plans.
The short version
Need Claude, Gemini and AI Mode for the least money: Cituna. Need those and Copilot: Ahrefs Brand Radar. Weekly numbers are enough: LLM Pulse. Several client brands on one plan: Rankscale or Cituna Max. Need more prompts more than more engines: SE Visible. Want to pick engines one by one: Peec AI. Need only Gemini or only AI Mode, and Copilot matters: stay on Otterly and pay $9.
Before paying for any extra engine, it's worth checking a few buyer questions by hand to see whether the engines actually disagree about you, and our comparison of AI visibility tools covers the wider field plan by plan.
Questions people ask
Can I add more prompts to Otterly Lite?
No. Otterly's extra-prompt pack (100 more prompts for $99 a month) is sold on Standard and Premium only, so going past 15 prompts means moving to Standard at $189.
Does Otterly track Grok?
No. Grok isn't among Otterly's included engines or its add-ons. Of the tools on this page, Cituna includes it on every plan, AthenaHQ from its $295 Starter plan, Rankscale through its GUI engines, and LLM Pulse as an extra model.
Does Otterly connect to Google Search Console?
Its pricing page doesn't list a Search Console integration. It lists a Google Looker Studio connector, from the Standard plan up.
Which Otterly alternative is best for an agency with several clients?
On published prices, Rankscale's $99 Pro plan holds ten brand dashboards and Cituna's $399 Max plan ten brands with white-label reports; Otterly itself gives unlimited workspaces from Standard at $189. Which one fits depends on how many prompts each client needs: Rankscale shares 1,200 credits across all brands, Cituna Max has 90 prompts across its ten, and Otterly Standard 100.
Sources
Every vendor figure above comes from these pages, read 25 September 2026. Spotted something out of date? Email hello@highstreetagency.com and we'll correct it.
- otterly.ai/pricing: plans, workspaces and add-ons
- cituna.com/pricing: plans, engines and billing FAQ
- ahrefs.com/brand-radar
- llmpulse.ai/pricing: plans, models and currency table
- llmpulse.ai/pricing/ai-models: per-plan add-on prices for Claude, Copilot, Grok and other models
- rankscale.ai/pricing: plans and credit calculator
- visible.seranking.com
- peec.ai/pricing: plans, models and add-ons
- athenahq.ai/plans
- scrunch.com/pricing, semrush.com/kb/1493-ai-visibility-toolkit and seranking.com/subscription.html, for the tools left off
Find out which engines are worth paying for
We'll run your buyer questions across ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews and AI Mode and show you where the answers differ and who gets named instead of you. Then you'll know which add-ons, if any, earn their price. If you'd rather have the tracking and the fixes done for you, see our AI search visibility service.
Get a free visibility checkDrafted with AI assistance from our own research and the vendors' pricing pages, and reviewed by the High Street team before publishing. Prices, features and policies change; check the linked source before you act.