Buyer's guide

7 Otterly AI Alternatives for Better AI Search Visibility (2026)

Our pick among Otterly AI alternatives is Cituna. Cituna tracks all 7 AI engines, writes the fix for every gap, shows which AI crawlers read your pages and publishes to your CMS, from $49 a month. High Street's team also works on Cituna (how we handle that). For the engines Otterly sells as add-ons, Cituna ($49) covers ChatGPT, Perplexity, AI Overviews, Claude, Gemini and AI Mode, plus Grok, with no add-ons, and Nightwatch (€79) covers the same six with location tracking and a no-card trial. Rankscale ($99) suits agencies with several client brands, Ahrefs Brand Radar suits Ahrefs users who want to keep Copilot, and SE Visible suits teams that need more prompts rather than more engines. Otterly's Lite plan is $29 a month for ChatGPT, AI Overviews, Perplexity and Copilot; adding Claude, Gemini and AI Mode takes it to $76 (checked 28 September 2026).

By High Street editorial teamPublished 24 September 2026Updated 25 October 2026Reading time 12 min

Key takeaways

  • Our pick is Cituna: all 7 AI engines with no add-ons, the fix written for every gap, AI crawler analytics and publishing to your CMS, from $49 a month. It does not track Copilot.
  • Otterly Lite with Claude, Gemini and AI Mode costs $76 a month; on Standard, with API and MCP, the same engines cost $416 (checked 28 September 2026).
  • Six of the seven alternatives cover all six of those engines (LLM Pulse with a Claude add-on); SE Visible covers five and says Claude is coming soon.
  • Stay on Otterly if Copilot matters and you need only one extra engine: Lite plus Gemini or AI Mode is $38.
  • Otterly is the tool the engines name most: 84 of 153 answers in our Cituna scan of 22 buyer questions across seven engines on 28 September 2026.

Before you pay for more engines, check which ones matter for you: get a free visibility check across seven AI engines, Google and Maps.

Which Otterly alternative fits you?

From each vendor's own pricing page, checked 28 September 2026 (Nightwatch 29 September 2026). Entry price is the cheapest published plan, monthly billing unless noted. Check the linked page before you buy.
ToolBest forEngines coveredEntry priceFree trial
1. CitunaAll six engines plus Grok with no add-ons, fixes writtenChatGPT, Perplexity, Gemini, Claude, Grok, AI Overviews, AI Mode$493 days, card required
2. NightwatchSix engines with location trackingChatGPT, Claude, Gemini, Perplexity, AI Mode, AI Overviews€7914 days, no card
3. RankscaleSeveral client brands on one planCredit-based; all six plus Grok and Copilot$20; Pro $997 days on Pro
4. LLM PulseTeams happy with weekly numbersChatGPT, Perplexity, AI Mode, AI Overviews, Gemini; Claude as add-on€49 weekly, €79 daily14 days on weekly plans, payment method required
5. AthenaHQA free look first, then 11 modelsFree: ChatGPT, Perplexity, AI Overviews, Gemini, Copilot; Starter adds Claude, AI Mode, Grok and moreFree; Starter $295Free plan instead of a trial
6. Ahrefs Brand RadarAhrefs users who want to keep CopilotAI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot, ClaudeFrom $50; $699 for all modelsNot stated
7. SE VisibleMore prompts rather than more enginesChatGPT, Gemini, AI Mode, Perplexity, AI Overviews$9910 days

Why do people leave Otterly?

Mostly for the engines and the prices that come with them. From Otterly's pricing page, checked 28 September 2026, Lite is $29 a month ($25 billed annually) for 15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with unlimited team members and one workspace. Everything else is extra:

  • Engines are add-ons. On Lite, Gemini is $9 a month, AI Mode $9 and Claude $29. The add-ons grow with the plan: Claude is $109 on Standard and $439 on Premium.
  • No Grok. It is not offered, even as an add-on.
  • No Search Console. The page does not list it; Standard and above get a Looker Studio connector.
  • API and MCP from $189. They start on Standard.
  • No extra prompts on Lite. The 100-prompt pack ($99 a month) is sold on Standard and Premium only.

So Lite with Claude, Gemini and AI Mode is $76 a month, or $786 a year on annual billing. Add the API and it becomes Standard plus the same three add-ons: $416 a month ($189 + $109 + $59 + $59).

What does Otterly still do well?

Otterly is the tool the engines themselves name most. In our Cituna scan of 22 buyer questions across seven engines on 28 September 2026, it appeared in 84 of 153 answers (54.9%), more than any other tool, and all seven engines named it when asked for the best Otterly AI alternative. Stay if one of these fits:

  • Your buyers use Copilot. Every Otterly plan includes it. Cituna, Nightwatch and SE Visible do not track it.
  • You need one extra engine, not three. Lite plus Gemini, or Lite plus AI Mode, is $38 a month with Copilot kept. The sums turn against Otterly once you need Claude (Lite plus Claude is $58) or both Google add-ons ($47).
  • A big team on a small budget. Unlimited team members on every plan, Lite included.
  • You run many client workspaces. Standard ($189) and Premium ($489) have unlimited workspaces, and Otterly's agency partners get more prompts (150 on Standard, 500 on Premium), pitch workspaces and one invoice.

At $29 with Copilot, Lite is the lowest fixed paid entry with Copilot among the tools we checked. Monthly subscriptions cancel anytime.

How this list works

We priced one setup everywhere: the three Lite engines people keep (ChatGPT, Perplexity and AI Overviews) plus the three Otterly sells as add-ons (Claude, Gemini and AI Mode), on daily tracking and monthly billing. Tools that cover all six on one published plan come first, ordered by that price; tools that cover five follow. Euro prices are placed at LLM Pulse's own currency table (€49 = $59, read 25 September 2026).

A tool made the list only if its own page publishes a price and names its engines. We read every price on 28 September 2026 (Nightwatch on 29 September 2026); a few details from our 25 September 2026 reading carry that date. We did not test answer accuracy, so this is a price-and-coverage ranking, not a quality score. Cituna is our pick and the tool we use for client work, and High Street's team also works on it (how we handle that). It also comes first on this test, with the lowest six-engine price.

The six-engine setup priced from each vendor's page, 28 September 2026 (Nightwatch 29 September). Prompt figures marked * are our arithmetic from published caps.
OptionSix-engine priceDaily prompts on all sixCopilot
Otterly Lite + Claude, Gemini, AI Mode$7615Yes
Cituna$49See cituna.com/pricingNo
Nightwatch Starter€79About 8* (1,500 responses a month)No
Rankscale Pro$99 in creditsAbout 13 at most* (1,200 credits)Yes (GUI engine)
LLM Pulse Starter, daily€144 (€79 + €65 Claude)50Add-on
AthenaHQ Starter$295About 20* (3,600 credits)Yes
Ahrefs Brand Radar$699 "for all models"Not statedYes
SE Visible Basic$99 for five, no Claude200 on fiveNo

The 7 Otterly alternatives, one by one

1. Cituna (best for all six engines plus Grok with no add-ons)

Cituna checks your buyer questions every day on seven engines: ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews and Google AI Mode. When it finds a gap, it writes the fix and can publish the article. Google Search Console and MCP are included. Plans are $49, $119 or $399 a month, with a 3-day trial that needs a card.

Strength: the engines Otterly sells as add-ons, plus Grok, which Otterly does not offer, are included, alongside Search Console and a written fix for each gap.

Limit: it does not track Microsoft Copilot, the trial is three days and needs a card, and plans are fixed tiers with no add-ons to fine-tune them.

Pick it if: you are paying Otterly for Claude, Gemini or AI Mode and want the gaps fixed, not only reported. Cituna's pricing page

2. Nightwatch (best for six engines with location tracking)

Starter is €79 a month (checked 29 September 2026) for 50 AI prompts and 1,500 AI responses a month on ChatGPT, Claude, Gemini, Perplexity, AI Mode and AI Overviews, with citation analysis and classic rank tracking. Nightwatch lists 107,000+ locations across 190+ countries and checks daily. Professional (€159) adds white label and an API.

Strength: all six engines on the entry plan with no add-ons, 107,000+ locations to choose from, and a 14-day full-feature trial with no card.

Limit: the response cap. Across all six engines, 1,500 responses covers about 8 prompts a day (our arithmetic). No Copilot, and prices are in euros.

Pick it if: you want Otterly's missing engines and Google rankings in one tool, for a local or multi-country business. Nightwatch's pricing page

3. Rankscale (best for several client brands on one plan)

Rankscale bills in credits. Pro is $99 a month (checked 28 September 2026) for 1,200 credits, 10 brand dashboards, all regions and a 7-day free trial; Essentials starts at $20. Its calculator charges 0.25 credits a run for ChatGPT, Perplexity, Gemini and AI Mode and 2 for Claude, and AI Overviews, Grok and Copilot run through what it calls GUI engines.

Strength: ten brand dashboards on a $99 plan, where Otterly needs Standard at $189 for more than one workspace.

Limit: Claude costs eight times the other engines, so six-engine daily tracking fits at most about 13 prompts on Pro, shared across all brands. The calculator does not show AI Overviews' rate, and white label and the REST API start on Growth at $385.

Pick it if: you track several client brands and can live with a credit budget. Rankscale's pricing and credit calculator

4. LLM Pulse (best for teams happy with weekly numbers)

Starter is €49 a month on weekly tracking or €79 on daily (checked 28 September 2026), for 50 prompts in one project on ChatGPT, Perplexity, AI Mode, AI Overviews and Gemini, with an MCP server and unlimited team members on every plan. On 25 September 2026 its add-on page priced Claude at €25 a month on weekly Starter and €65 on daily, so the six engines cost €74 weekly or €144 daily.

Strength: 50 prompts on all six engines for €74 a month if weekly data is enough, with MCP from the entry plan.

Limit: daily tracking costs about 60% more, and Claude almost doubles daily Starter. Copilot and Grok are further add-ons, the API starts on Scale, and the trial covers weekly plans only.

Pick it if: you report trends monthly and weekly checks on all six engines are enough. LLM Pulse's pricing page

5. AthenaHQ (best for a free look first, then 11 models)

The free Essential plan gives 300 credits, one credit per AI response, on ChatGPT, Perplexity, AI Overviews, Gemini and Copilot (checked 28 September 2026). Starter is $295 a month for 3,600 credits across 11 models, including Claude, AI Mode, Grok and Copilot, with Search Console, GA4 and unlimited seats.

Strength: the free plan shows whether Gemini answers differently about you before you pay anyone, and Starter covers every engine Otterly offers plus Grok.

Limit: nothing sits between free and $295, Starter has a single language and region, and API access is an add-on with no published price.

Pick it if: you want Copilot and Grok together and the budget reaches $295. AthenaHQ's plans page

6. Ahrefs Brand Radar (best for Ahrefs users who want to keep Copilot)

Custom prompts start at $50 a month, and the page labels $699 a month "for all models" (checked 28 September 2026). They cover AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot and Claude, checked daily on each platform you select. Paid Ahrefs plans include a small daily quota: 5 prompts on Lite, 10 on Standard, 20 on Advanced.

Strength: every engine Otterly sells, Copilot included, next to Ahrefs' search data and a 448M-prompt index for market benchmarking.

Limit: billing is per check, Claude uses 8 checks per update, and the page does not say which engines the $50 start covers. Grok is not named, and no trial is stated.

Pick it if: your team already pays for Ahrefs and Copilot matters to your buyers. Ahrefs Brand Radar pricing

7. SE Visible (best for more prompts rather than more engines)

Basic is $99 a month (checked 28 September 2026) for 200 prompts, about 30,000 AI answers a month and three projects, on ChatGPT, Gemini, AI Mode, Perplexity and AI Overviews, checked daily, with unlimited users. It collects answers through a browser interface rather than the API.

Strength: 200 prompts against Lite's 15, with Gemini and AI Mode included. Lite cannot add prompts at all.

Limit: Claude "will be added soon", so not today; no Copilot or Grok; no white label or Search Console; and its markets are the US, UK, Canada, France, Germany, the Netherlands and Spain.

Pick it if: Otterly's prompt cap bothers you more than its engines. The trial runs 10 days. SE Visible's plans

How do I switch from Otterly?

  1. Copy out what you track. List your prompts, competitors and countries from Otterly before the plan ends.
  2. Pick the engines your buyers use. Check a few buyer questions by hand to see whether Claude, Gemini or AI Mode really answer differently about you.
  3. Start the new tool's trial. Terms differ: Nightwatch 14 days with no card, SE Visible 10 days, Rankscale 7 days on Pro, Cituna 3 days with a card, AthenaHQ a free plan.
  4. Run both for one to two weeks. Same prompts, same country, same daily cadence. Where a trial is shorter, the rest of the overlap is a paid month.
  5. Compare engine by engine. Look at whether you are named, which pages are cited and which competitors appear. Expect some difference, since answers vary from run to run.
  6. Rebuild your reports. Otterly's Looker Studio connector starts on Standard; check what the new tool offers (Search Console, MCP or an API).
  7. Cancel Otterly. Monthly subscriptions cancel anytime; on annual billing, check your renewal date first.

Which tools did we leave off?

Peec AI lets you pick three models per plan, but its prices were not published in the page we read on 28 September 2026, and on 25 September 2026 it listed Claude and Grok for Enterprise only; see Peec AI alternatives. Geoptie ($49) tracks any four of seven engines per brand, so it cannot hold all six. Trakkr ($100, checked 29 September 2026) covers eight models but not AI Mode or Copilot. Scrunch keeps Claude, Gemini and AI Mode on its custom plan. Keyword.com tracks nine engines on credits, but its page (checked 29 September 2026) does not publish every engine's credit rate, so we could not price the setup.

For what each price band buys across the whole category, see how much you should pay for AI visibility tools.

Questions people ask

What is the best Otterly AI alternative in 2026?

Our pick is Cituna (High Street's team also works on Cituna). Cituna tracks all 7 AI engines, writes the fix for every gap, shows which AI crawlers read your pages and publishes to your CMS, from $49 a month. Beyond that, it depends on what you are missing. Cituna ($49) and Nightwatch (€79) cover Claude, Gemini and AI Mode with no add-ons, Rankscale ($99) holds ten brand dashboards, Ahrefs Brand Radar keeps Copilot, and SE Visible gives 200 prompts for $99. Prices checked 28 September to 22 October 2026.

How much does Otterly cost with Claude, Gemini and AI Mode?

On Lite, $76 a month: $29 plus $29 for Claude and $9 each for Gemini and AI Mode. On Standard, which adds the API and MCP, it is $416 a month. Prices checked 28 September 2026.

Can I add more prompts to Otterly Lite?

No. Otterly's 100-prompt pack ($99 a month) is sold on Standard and Premium only, so going past 15 prompts means moving to Standard at $189.

Does Otterly track Grok?

No. Grok is not among Otterly's engines or add-ons. Cituna includes it, AthenaHQ from its $295 Starter plan, Rankscale as a GUI engine, and LLM Pulse as a paid add-on.

Which Otterly alternative keeps Microsoft Copilot?

Ahrefs Brand Radar, AthenaHQ (free plan included) and Rankscale track Copilot, and LLM Pulse sells it as an add-on. Cituna, Nightwatch and SE Visible do not track it.

Does Otterly connect to Google Search Console?

Its pricing page does not list a Search Console integration; it lists a Looker Studio connector from Standard up. Among the alternatives, Cituna includes Search Console and AthenaHQ lists it on Starter.

Find out which engines matter before you pay for add-ons

Our free check covers ChatGPT, Perplexity, Gemini, Claude, Grok, AI Overviews and AI Mode, plus Google and Maps. You'll see where you're named and where you're not, then decide which engines are worth paying to track.

Get a free visibility check

Or read how our AI search visibility service works.