The 12 Best AI Visibility Tools in 2026

Not sure you need a tool yet? Get a free visibility check: we run your customers' questions through seven AI engines, Google and Maps, and show you who gets named instead of you before you spend anything.

Which AI visibility tool fits your team?

What does each entry plan include?

The ranking is built on this table: Search Console, and the four engines most often left out at entry.

How we chose

This is a desk comparison of published pages, covering stand-alone trackers and the AI tracking inside SEO suites. Tools two to twelve are ranked on what the entry plan includes, in this order:

1. Search Console on the entry paid plan. It shows which questions already bring you Google impressions while the AI answer names a competitor. Included beats an add-on or separate tool, which beats not listed.
2. Engines on the entry paid plan, without add-ons. More engines means fewer blind spots. In our research on where AI answers come from, the engines drew on very different sources, so a partial set gives a partial answer.
3. Entry price, as the tiebreak. A tool with no published paid price ranks after those with one.

Cituna is first because it is the tool High Street uses in its own client work, not because of these criteria; on them it would sit second, behind AthenaHQ. Every figure comes from the vendor's own page, dated. We did not score accuracy, which needs the same questions run through every tool on the same day and checked by hand. For how each stand-alone tracker collects and records answers, and what we could not verify, read our honest reviews of AI visibility tracking tools.

Why do teams look for an AI visibility tool?

Most teams start looking after one of these:

• A customer mentions ChatGPT. An assistant recommended a competitor, and nobody knows how often.
• Google answers first. AI Overviews and AI Mode sit above the links for many buyer questions, so a page can rank and still go unnamed.
• Hand checks stop scaling. Answers change from one day to the next, so a few manual searches don't show a trend.
• Content needs proof. After new pages or PR, you want to see whether the engines started naming you.

Each needs a schedule, several engines and a record of who was named, which is what these tools sell.

1. Cituna: best for seven engines daily and Search Console under $50

Cituna asks your buyer questions every day on seven engines: ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews and Google AI Mode. For each answer it records whether you were named, which pages were cited and which competitors were recommended instead. Where a rival wins, it writes the fix (schema, FAQ markup, an llms.txt entry or a page change), and AutoSEO drafts up to 30 articles a month on Starter for WordPress, Shopify, Sanity, GitHub or any CMS by webhook, as drafts you approve. Search Console and an MCP server are included.

Starter is $49 a month for one brand and 10 prompts, Pro $119 for three brands and 30 prompts, and Max $399 for ten brands and 90 prompts; billed annually, a year costs ten months. The 3-day trial needs a card, with no charge during the trial (read 22 October 2026).

Strength: the only entry plan here under $50 that covers Claude, Grok and AI Mode together, checks daily and joins Search Console, and it writes the fix for each gap.

Limit: no Microsoft Copilot, Meta AI or DeepSeek, no sentiment score, and the trial lasts three days with a card.

Pick it if: your buyers ask ChatGPT, Claude, Grok, Gemini, Perplexity and Google's AI answers, and you want the fixes written as well as the gaps found. Cituna's pricing page

Cituna also keeps a public list of AEO and AI visibility tools on GitHub, with guides by buyer question: MCP, API, price, audits and ChatGPT and Perplexity tracking.

2. AthenaHQ: best for the longest engine list with Search Console at a published price

AthenaHQ tracks answers, shows the sources and competitors behind them, and suggests content fixes, billed in credits of one AI response each. The free Essential plan gives 300 credits ($25 of credit) on ChatGPT, Perplexity, AI Overviews, Gemini and Copilot, with unlimited members. Starter costs $295 a month (17% off billed annually) for 3,600 credits on eleven models: ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI and Mistral, with GA4 and Search Console integration and a content optimisation agent (read 1 October 2026).

Strength: the longest engine list at a published price here, with Search Console and a free plan that shows real data.

Limit: nothing sits between free and $295. Credits make the cost depend on which engines you run, the API is an add-on with no published price, and Starter covered one language and region on our 28 September read.

Pick it if: your buyers use a wide spread of assistants, including Copilot or DeepSeek, and your budget reaches $295. Too much? See cheaper AthenaHQ alternatives. AthenaHQ's plans page

3. SE Ranking: best for AI tracking inside a full SEO suite

SE Ranking's Core plan costs $129 a month, or $103.20 billed annually, and includes 10 projects, one manager seat, 2,000 keywords and 100 prompts tracked daily on five engines (AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity), with GA4 and Search Console integration, 25,000 API credits and MCP. Growth, at $279, has 250 prompts. The trial runs 14 days with no card and allows 20 prompts a day (read 1 October 2026).

Strength: rank tracking, audits, AI prompts, Search Console, API credits and MCP in one account.

Limit: no Claude, Grok or Copilot (Claude was "coming soon" on 25 September), and one manager seat on Core.

Pick it if: you want one SEO platform for classic rankings and AI answers, and your buyers don't rely on Claude or Grok. SE Ranking's subscription page

4. Promptwatch: best for choosing four models on a flat plan with Search Console

Promptwatch Essential is $95 a month for 50 prompts and 6,000 responses checked daily on four models you pick from OpenAI, Perplexity, Google, Claude, Gemini, Meta, DeepSeek and Grok, with country-level tracking, MCP and API access and a 7-day trial (read 1 October 2026). Its integrations include Google Search Console, Webflow, Framer and Slack. Professional, at $245, moves to 150 prompts and adds five AEO articles a month and Agent Analytics, its AI crawler view; Business, at $579 by demo, adds state- and city-level tracking (re-read 8 October 2026).

Strength: Search Console and MCP on a flat $95 plan, with Claude, Grok or Meta among your four engines and no credits to watch.

Limit: four models at a time, Copilot isn't on its list, Essential covers one project, and articles start on Professional.

Pick it if: you know which four engines your buyers use and want Search Console beside them. Promptwatch's pricing page

5. Writesonic: best for tracking, AI articles and site audits in one plan

Writesonic began as an AI writing tool. Starter is $79 a month billed annually (read 17 October 2026), or $99 billed monthly (25 September 2026). It tracks 50 prompts a day on ChatGPT, Gemini and Google AI Overviews, and adds 15 AI-written articles a month, 10 site audits of up to 100 pages each, Search Console and WordPress connections, one user, one project and one market. Basic ($199) and Growth ($399), billed annually, keep the same three engines. Enterprise tracks all nine platforms it lists, with SSO/SAML and SOC 2 Type II. The free trial needs no card; its length isn't given.

Strength: Search Console on the entry plan, with the content and audit tools to act on a gap in the same account.

Limit: three engines on every self-serve plan, so Perplexity, Claude, Grok, AI Mode and Copilot need Enterprise. Starter has one user and one market.

Pick it if: your buyers mostly use ChatGPT, Gemini and AI Overviews, and you want articles and audits from the tool that finds the gaps. Writesonic's pricing page

6. Ahrefs Brand Radar: best for teams already paying for Ahrefs

Brand Radar has two parts. Custom Prompts tracks your own questions on AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot and Claude, daily, weekly or monthly per platform, from $50 a month for 2,500 checks. One check is one prompt on one platform in one location for one update, and a Claude update uses eight. The AI Visibility Index covers about 448 million prompts a month, at $199 per platform or $699 for all six (read 2 October 2026). Paid Ahrefs plans include a small daily Custom Prompts quota, 5 on Lite to 20 on Advanced (our 28 September read).

Strength: seven engines including Copilot and Claude from $50, and a market-wide index with no setup.

Limit: no Grok, checks multiply with every location and update, Search Console sits in a separate Ahrefs tool, and no trial is listed.

Pick it if: you already pay for Ahrefs, or want to benchmark a whole market rather than only your own questions. Ahrefs Brand Radar's product page

7. Semrush AI Visibility Toolkit: best for teams whose SEO runs on Semrush

The toolkit costs $99 a month per domain, billed annually. The Base plan tracks 25 custom prompts daily, with mentions from ChatGPT, Google AI, Gemini and Perplexity. Semrush's help article says the toolkit has no free trial (read 9 October 2026). On our 28 September read, overview reports covered 42 regions including the UAE and Saudi Arabia, Search Console connected through a $10 a month report add-on, extra prompts cost $60 a month per 50, and each extra domain or location cost $99.

Strength: AI visibility beside the Semrush data many teams already use, with Gulf regions listed.

Limit: 25 prompts on Base, no Claude, Grok or Copilot named, annual billing and no trial.

Pick it if: your team already works in Semrush, especially for Gulf clients. Semrush's AI pricing page

8. SE Visible: best for many prompts on five engines under $100

SE Visible is SE Ranking's stand-alone AI visibility product. Basic costs $99 a month for 200 prompts, about 30,000 AI answers and three projects on ChatGPT, Gemini, AI Mode, Perplexity and AI Overviews. Core is $189 for 450 prompts and Plus $355 for 1,000. Annual billing saves 20%, and there's a 10-day free trial (read 22 October 2026).

Strength: the most prompts for under $100 on this list, with unlimited users on our 28 September read.

Limit: Claude "will be added soon", and Copilot and Grok aren't covered. Search Console isn't mentioned, and its seven countries and five languages leave out the UAE and Arabic.

Pick it if: you have a long list of buyer questions in the US, UK or Europe and five engines are enough. SE Visible's pricing

9. Otterly.AI: best for the lowest fixed paid entry, with Copilot

Otterly Lite costs $29 a month, or $25 billed annually, for 15 prompts tracked daily on ChatGPT, AI Overviews, Perplexity and Copilot, with unlimited team members (read 7 October 2026). On Lite, AI Mode and Gemini are $9 a month each and Claude is $29, so all three come to $76. Standard ($189) gives 100 prompts, unlimited workspaces, the API and MCP (read 1 October 2026).

Strength: the lowest fixed paid entry here, and Copilot on every plan.

Limit: no Grok and no Search Console listed, and the add-ons stack up. The API and MCP start at $189.

Pick it if: you want daily tracking on ChatGPT, AI Overviews, Perplexity and Copilot at the lowest monthly cost. Already paying for add-ons? Compare Otterly alternatives priced with the engines you need. Otterly.AI's pricing page

10. Scrunch: best for Copilot-heavy buyers who want audits and bot traffic

Scrunch Core costs $250 a month for 125 prompts and 5,000 responses on ChatGPT, Perplexity, AI Overviews and Copilot, with one brand, five licences, one country and language, five site audits a month, sentiment, AI bot traffic and a 7-day free trial (read 1 October 2026). Enterprise adds Claude, Gemini, AI Mode, Grok and Meta AI, the API, custom MCP and the Agent Experience Platform. On 28 September, AI crawlers were served a shorter page describing different plans; we use the one people see.

Strength: Copilot and 125 prompts at a published price, with site audits and bot traffic on Core.

Limit: Claude, Gemini, AI Mode, Grok, the API and MCP are Enterprise only, Core is one brand in one market, and Search Console isn't listed.

Pick it if: your buyers work in Microsoft tools and one brand in one market is enough. Otherwise see Scrunch alternatives. Scrunch's pricing page

11. Peec AI: best for choosing exactly three engines, with sentiment

Peec AI's Starter plan is $95 a month, or $80 billed annually, for 50 prompts tracked daily on any three models you choose from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI, with unlimited users and MCP on paid plans (read 1 October 2026). It reports visibility, position, sentiment and share of voice. Pro ($245) and Advanced ($495) raise the count to 150 and 350 prompts, and Advanced adds multiple countries and Looker Studio. Claude and Grok are on Enterprise. A free trial is offered; the page states neither its length nor whether a card is needed (read 9 October 2026).

Strength: you pick the engines, unlimited users come with every plan, and sentiment and share of voice are built in.

Limit: three models per self-serve plan, with Claude and Grok outside the self-serve choices, and Search Console isn't listed.

Pick it if: three engines cover your buyers. See Peec AI alternatives for more engines. Peec AI's pricing page

12. Profound: best for enterprise buyers who need security paperwork

Profound offers brands a free 7-day trial: 50 prompts a day on ChatGPT, Gemini and AI Overviews, from a fixed set you cannot edit, with no history or exports (read 1 October 2026). After that comes a custom Enterprise contract with nine engines (ChatGPT, Perplexity, AI Mode, Gemini, Copilot, DeepSeek, Claude, AI Overviews and Exa Search), all-time history, exports, the API, unlimited seats, SSO/SAML and SOC 2 (our 25 and 28 September reads). No paid price is published for brands.

Strength: nine engines on Enterprise, including Exa Search and DeepSeek, plus the security paperwork large companies ask for.

Limit: no self-serve brand plan, Grok isn't named, and Search Console and MCP aren't stated.

Pick it if: you are an enterprise with a budget for a sales-led contract. Want to buy without a call? See Profound alternatives with a published price. Profound's pricing page

Which AI visibility tool is best for agencies?

Agencies need several brands on one bill. Cituna Pro covers three brands for $119 and Max ten for $399, each on seven engines daily. SE Ranking Core includes 10 projects, SE Visible Basic three, and Otterly.AI Standard unlimited workspaces at $189. For more on white label and client reporting, see our guide to AI visibility tools for agencies.

Which AI visibility tool is best on a small budget?

AthenaHQ's free plan costs nothing. The lowest fixed paid entry is Otterly.AI Lite at $29, then Cituna at $49 for seven engines with Search Console. Price your real prompt list, not the entry plan. Our guide to AI visibility tools for small businesses goes further.

Which AI visibility tool is best for enterprise teams?

Profound, Scrunch Enterprise, AthenaHQ Enterprise and Writesonic Enterprise all sell custom contracts with single sign-on, and Profound and Writesonic name SOC 2. Cituna offers custom Enterprise plans for larger prompt pools, with invoiced annual terms. Ask each for security documents in writing.

Which AI visibility tool is best for a SaaS team?

SaaS buyers research in ChatGPT, Claude and Perplexity, so check Claude first: Cituna, AthenaHQ Starter and Ahrefs Brand Radar include it, and Promptwatch lets you pick it. Product teams often want the data in Claude or an IDE, and Cituna, SE Ranking, Promptwatch and Peec AI include MCP on the entry plan.

Which tools do AI engines name themselves?

In our Cituna scan of 22 buyer questions across seven engines on 28 September 2026 (153 answers, 164 tools named), for the exact question "best AI visibility tools", Semrush was named by all seven engines; Profound, Peec AI and Otterly.AI by six; Ahrefs and SE Ranking by five; AthenaHQ by four; and Scrunch by one (Grok).

Across all 22 questions, Otterly.AI appeared in 84 of the 153 answers, Profound in 68, Peec AI in 66, Semrush in 63, Ahrefs in 46, SE Ranking (including SE Visible) in 41, AthenaHQ in 37 and Scrunch in 33. Cituna appeared in 5, all on ChatGPT. Treat this as a picture of which brands the engines know, not a quality score.

Do you need a tracker or an SEO suite?

If your team already pays for Ahrefs, Semrush or SE Ranking, start with the AI tracking in that plan. A stand-alone tracker makes sense when the suite misses engines your buyers use (none of the three names Grok), or when you want fixes as well as numbers. Setting a budget first? See how much to pay for AI visibility tools.

What AI visibility tools can't tell you

A tracker reports what an engine said to the tool, on the tool's settings, on the day it asked. Four limits apply to every tool here, ours included.

One answer is one sample. The same question can name different brands tomorrow, and your customer, signed in or asking in Arabic, may see something else. Judge a tool by the trend across weeks.

Prompt caps decide what you can watch. Entry plans here run from 10 daily prompts (Cituna) to 200 (SE Visible), and credit or check billing buys fewer questions as you add engines or markets.

Few vendors say how they collect answers. An API answer can differ from the app. Our tracker reviews list what each states.

Tracking is not fixing. Cituna writes a fix for each gap, Writesonic and Promptwatch bundle articles, and AthenaHQ suggests content changes. A new page still has to become a source the engines read before your name appears.

Which tools can run Arabic prompts or a UAE market?

If you sell in the UAE, two settings matter before the engine list: which market the tool asks from, and whether it runs a prompt in Arabic. The table restates High Street's records from each vendor's pages; we have not tested an Arabic prompt in any of these tools.

Records from vendor pages read 25 September to 22 October 2026. None of the twelve says it tracks prompts in Arabic, and only Semrush names the UAE. Outside this list, Cairrot names Arabic among its ten languages (our 25 September record). Before you pay, set the market to the UAE, run three buyer questions in Arabic and three in English, and compare what the tool records with what you see on your phone.

Check for free before you pay

You don't need a paid plan to see whether AI engines name you today. Free checkers run a one-off report from a domain or brand name; our guide to free AI visibility checkers compares them. To test a paid tracker on your own questions, see AI visibility tools with a free trial, which sets out each trial's length, card terms and engines.

What changed since our last check?

22 October 2026: we re-read the vendor pages between 1 and 22 October and changed this:

• Cituna moved to first as our pick, with the reason in how we chose, and its Starter price is now $49 a month.
• Promptwatch joined the list, fourth on the criteria, because Search Console is in its $95 entry plan. The list is now twelve tools.
• Peec AI now shows its prices: Starter $95, or $80 billed annually.
• Semrush's help article now says the toolkit has no free trial.
• SE Visible was re-read on 22 October: same Basic plan, with Core at $189 and Plus at $355.

Earlier: Writesonic joined on 17 October, and Cognizo left on 28 September because its $499 entry plan is sold through a demo. If you would rather someone did the tracking and fixing, that is our AI search visibility service.

Questions people ask